C&L Services Wins 2016 Sweeper of the Year!
C & L Sweeper Services has been providing property maintenance to the greater New Jersey area since 1971. Current CEO Gabe Vitale grew up watching his dad operate the family business and took over for him in the late 80’s.
Today Vitale is a true visionary, working with sales to develop the business and continually seeking new opportunities for the company to grow. Since he assumed responsibility, the company has grown from providing mainly sweeping services, to becoming a fully operational property maintenance company.
“We want to be the aspirin to their headaches,” Vitale says. “We want to be their one stop shop.”
Growing With Customer Needs
C & L began to expand their services when they started to see an increase in the needs from their customers and this diversification has been a gradual progression over the past 20 years. Over the last five years however, they’ve really been focusing on this business model to obtain more work from customers they’ve already acquired.
“We are on a growth pattern,” Vitale says. “We are always looking to acquire new companies and grow our territories and grow our services. This creates sustainability with the customer. The more services you offer them, the more he’s reliant on you versus just offering one service and being isolated to them.”
One way C & L does this is through their own people.
“We have an incentive program for our employees,” Vitale says. “If they bring something back from a job that’s not related to sweeping and we turn that in to a sale, we will give them commission on that job. It could be a pothole, a broken piece of concrete, a bent sign, whatever, we give them money for bringing us the work. Eighty percent of the time the customer will give us the work right on the spot because we reported it.”
Vitale says this works two ways. “One, it puts money in our employees’ pockets and that’s always good, but it also lets the customer know we’re looking out for their properties for them even when they’re not there. It’s really a win-win for both the customer and C & L as it creates loyalty so customers aren’t just always looking at price when it comes to sweeping a shopping center.”