Parking Lot Sweeping – There’s More Psychology Than You Think
Psychology experts say that many people, if not all, will judge a new environment within the first seven seconds of interaction and their opinion will most likely never change.
Shoppers believe they deserve nothing but the best and form an impression about a business or property they visit the moment they enter the parking lot.
Since shopping centers are still the main source of goods and personal services even in this age of online shopping and home delivery, businesses must do all they can to create a positive first impression for shoppers (and maintain this impression consistently!).
Parking Lot Sweeping – You Don’t Get a Second Chance to Make a Positive First Impression
Thorough shopping center parking lot sweeping is the most effective way to create a positive lasting first impression on shoppers and the public. People like to meet up and do their shopping in a clean and safe environment, even if their personal environment is not as neat.
Considering the ever-increasing competition for ground space between foot traffic and vehicles, most property owners and managers are tempted to neglect the appearance of their parking lots. They do this with the mistaken belief that it does people don’t pay attention to the parking lot. This is not true…people judge everything within their environment and the parking lot is the first thing they see.
Proper cleaning means thorough and regular parking lot sweeping. Creating a reassuring environment does not need to including laying the most expensive tiles or setting up catchy artwork; regular cleaning of the parking lot will reassure visitors (and tenants) that the services offered inside the shopping center are just as excellent.
Parking Lot Sweeping – Creating Safety
There is something else. Many people visit shopping centers to get away from their everyday routines to get personal service or meet friends.
Although this means more maintenance for parking lots and frequent scheduled portering and pressure washing, it can be worth it if means more visitors feel safe, relaxed and comfortable in their environment.
Take a look at all the trash that can collect in a shopping center parking lot. Here is an article we posted about the variety of trash, debris and litter we lick up, “Street sweeping – One Man’s Trash is Another Man’s Treasure”.
Parking Lot Sweeping – Prioritize parking lot sweeping and maintenance
It is not uncommon for businesses and property owners to invest a lot in remodeling their buildings, helping their buildings to stand out. A visitor can always tell an expensive property where everything inside is very likely to be more expensive, from a valued property that is well taken care of both inside and out.
If you are in charge of ensuring the cleanliness of a shopping center parking lot, it sends a conflicting message if there is a poorly maintained parking that welcome customers to a property.
The best courtesy you can pay the tenants of the shopping center is to ensure a regular shopping center parking lot sweeping, cleaning and maintenance. This sends a positive message about the commitment that the owner has in his property.
Parking Lot Sweeping – Dealing With The Challenges
Both stiff competition and technology have made doing business more challenging because convincing picky customers takes more than advertising and applying a coat of paint every year.
One of the things that really work to create a positive impression to maintain a clean and well-maintained parking lot.
Are you looking to make a good (or better) first impression with your parking lot? Give us a call at 732-886-1940. We’ll be glad to discuss how you can improve the overall impression of your parking lot through regular parking lot sweeping.